Gucci has a history of including animals in its seasonal fashion campaigns, from Harry Styles cradling chickens, piglets, and lambs for menswear tailoring campaigns to horses walking the streets of Los Angeles for S/S20. Gucci’s Pre-Fall 2020 campaign featured a slew of fairytale animals, including deer and fawns, rabbits, owls, skunks, squirrels, frogs, hedgehogs, and ducks. The sun-drenched, nature-filled campaign is described as “an ode to retrieved innocence” by the Italian house. Keep scrolling to get your daily dose of cuteness and fashion.
This campaign emphasizes nature’s restorative power. Models and their animal co-stars are seen in a secluded playground, complete with swings and climbing frames, beside a lake in verdant countryside, recalling summer vacations spent outside.
According to Gucci, Another Man contributor Alasdair McLellan’s images form “a call for a real engagement with nature and, with that, with life.” The brand’s Pre-Fall 2020 collection takes center stage, complete with the 1970s-esque silhouettes and covetable accessories that creative director Alessandro Michele has become known for.